An operator who builds

I help businesses use AI to take the wrong work away from their people, so the team can spend its time on the customers and decisions that need a human.

Today I am Fractional Chief Commercial and AI Strategy Officer at a UK blended human and AI contact centre business, which is a client of Forwardcycle. Over the last six years I have also worked as a fractional Chief Operating Officer for technology businesses. Behind all of it sit over 36 years in retail, online and offline, rising to Managing Director and Chief Operating Officer.

I do not just advise on AI. I build and ship it. That matters, because the advice comes from someone who knows what it takes to make AI work in a real business, with real customers, real data and a real budget.

I do my best work with smaller companies, where decisions are quick and you can see the difference within weeks, not years.

What I am doing now

• Leads commercial growth and AI strategy for a blended model that pairs AI agents with expert human teams, for brands in regulated sectors
• Turns AI use cases into working AI and human workflows quickly
• Commits to the numbers that matter: handling time, first-contact resolution, customer satisfaction and cost per outcome
• Works compliance-first, aligned with UK GDPR and ISO 27001 and 27701

How I work

I own every client relationship, the diagnosis, the roadmap and the sign-off on quality. Where a piece of work needs a specialist, trusted associates deliver it to my standards. You always have one person accountable: me.